Speaker: Asif Iqbal

Global Director, Digital & Experience Design @Alimentation Couche-Tard

Dad | Visionary and innovative leader with 20 years of experience successfully leading large digital transformation and technology strategies across businesses in wireless, retail, omni-channel, eCommerce, digital, entertainment, and data science domains.

Loved to travel with my son and have been to 53 countries.

Find Asif Iqbal at:


Modeling Patterns for Digital Transformation

Digital transformation is not about new cool technologies, it’s a mindset shift and requires the awareness and understanding of customer needs.

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Friday Dec 2 / 10:10AM PST ( 50 minutes )


Optimization Fast Flow Modeling Patterns Digital Transformation Consumer Segment Cross-Functional Teams Communication