Modeling Patterns for Digital Transformation

Digital transformation is not about new cool technologies, it’s a mindset shift and requires the awareness and understanding of customer needs.  As someone that has been lucky to be part of four successful customer facing digital transformation initiatives at Fortune 100 companies, we will discuss some patterns that have worked well in the past for me. In this presentation, we'll cover these main takeaways:

  • Understanding your consumer segment and needs
  • Alignment with your cross-functional teams
  • Influencing and coaching changes on how we do things
  • Communicating often & celebrating success
  • Case study from my most recent company


Speaker

Asif Iqbal

Global Director, Digital & Experience Design @Alimentation Couche-Tard

Dad | Visionary and innovative leader with 20 years of experience successfully leading large digital transformation and technology strategies across businesses in wireless, retail, omni-channel, eCommerce, digital, entertainment, and data science domains.

Loved to travel with my son and have been to 53 countries.

Read more
Find Asif Iqbal at:

From the same track

Session

How to Win as a Tech Team in a New Reality That Feels Like a Mad Max Movie?

Most of us can’t remember how we worked before the pandemic hit. I remember I used to catch a train to get to work every day at Nike’s European headquarters in Hilversum, Netherlands. We were already a distributed team and had a fantastic infrastructure to connect with colleagues worldwide.

Mehnaaz Abidi

Vice President Product, Runtastic @adidas

Session

Optimizing Teams for Fast Flow

Do you find yourself asking how do we ensure teams are aligned, working together, and delivering value to the organization all while continuing to find optimization opportunities over time? How do we build intentional resilience, predictability and agility?

Collette Tauscher

Director of Supply Chain Strategy @Columbia1938

Session

Optimizing Teams for Fast Flow Presentation 4

Details coming soon.

Jennifer Davis

Engineering Manager @Google