Modeling Patterns for Digital Transformation

In this presentation, we'll cover these main takeaways:

  • Understanding your consumer segment and needs
  • Alignment with your cross-functional teams
  • Influencing and coaching changes on how we do things
  • Communicating often & celebrating success
  • Case study from my most recent company


Asif Iqbal

Global Director, Digital & Experience Design @Alimentation Couche-Tard

Dad | Visionary and innovative leader with 20 years of experience successfully leading large digital transformation and technology strategies across businesses in wireless, retail, omni-channel, eCommerce, digital, entertainment, and data science domains.

Loved to travel with my son and have been to 53 countries.

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