Speaker: Mehnaaz Abidi
She / her / hers
Vice President Product, Runtastic @adidas
Mehnaaz ‘Mez’ Abidi loves to build digital products that trigger feelings of joy, fun, trust and inclusiveness. She believes the best teams are those who work in a culture where every moment spent should feel like it was worth it. They love what they’re building so much that it becomes a calling, and while doing that they form a tribe of people whom they love, hate and most importantly don’t want to leave. She joined Adidas in February 2021 as Vice President of Product to scale their Digital Sport experiences. In the last 20 years, she has covered every aspect of digital product development to drive commercial success for global brands like Adidas, Nike, Tesco, Amazon and others. She has diverse experience of leading distributed teams across consumer, technical and data product development, user research, system, product and service design, and program management. She has established teams from ground up for 0-1 scaling in headwinds, and leading change and optimization in strong tailwinds.
In the last 2 years, most of us don’t recognize the ways of working before the pandemic hit us. In the old days, I remember planning my day to catch a train to get to work every day at Nike’s European headquarters in Hilversum, Netherlands.