You are viewing content from a past/completed QCon - November 2020

Communicating Effectively with Your Business Partners

One of the hardest challenges for an engineering leader is communicating effectively with your business and product partners. Based on the speaker's experience running engineering organizations at companies like eBay, Google, and Stitch Fix -- and the many mistakes he has made along the way -- we will learn both the mindset and the techniques you need to be able to listen, understand, and communicate with non-engineers.  

Without trust, we simply can't do our job. So we will organize the first half of the session around the three elements of trust: Motivation, Integrity, and Competence. To demonstrate Motivation, we need to understand the business goals the organization is trying to achieve, frame clear customer problems, and focus on outcomes. To demonstrate Integrity, we need to be honest, be transparent, and take responsibility. Lastly, to demonstrate Competence, we need to estimate effort, show consistent progress, and deliver on commitments.  

In the second half of the session, we will use these techniques in some common scenarios engineering leaders face every day. We will answer difficult questions like "Why can't the team go faster", "Why should we invest in reducing technical debt", and "Why did the site just go down".  

You will take away actionable insights you can use in your own work.


Randy Shoup

VP Engineering and Chief Architect @eBay
Randy has spent more than two decades building distributed systems and high performing teams, and has worked as a senior technology leader at eBay, Google, and Stitch Fix. He coaches CTOs, advises companies, and generally makes a nuisance of himself wherever possible. He is currently VP... Read more Find Randy Shoup at:

Wednesday Nov 11 / 12:50PM EST (40 minutes)

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